Ideal Hardware take 1 version 3 (Created with @Magisto)

VIDEO DESCRIPTION:

Play, download and edit the free video Ideal Hardware take 1 version 3 (Created with @Magisto).

This video from WOWBIZ Growth Dynamix leverages the strengths of Ideal Hardware, so important as a new generation of homeowners moves into an eclectic midtown Omaha neighborhood with many older homes. The target audience is two fold: 1) young wives who are frustrated with broken screens and windows but reluctant to shop at a hardware store; 2) Boomer females who no longer have a handy man in their residence. The video begins with a dramatic, tongue-in-cheek image that presents the customer's core problem. After that, two images emphasize a strength of any small business: personalization. Next: the Ideal brand is connected to customer feelings, a rare approach in the retail hardware industry, After that attention-getting, inspirational pitch comes a short, straightforward product pitch emphasizing variety and inventory depth - another strength of Ideal. Near the end, Ideal compares itself cleverly to franchised hardware stores. Ideal makes a value claim about chains that no intelligent person would dispute. This is appropriate near the end of the video, after Ideal has expressed its friendly, down-home and humorous brand attitude. That confident attitude is reinforced right up to the very end, which ends with an inviting, no-risk call to action. This entertaining video reminds advertising veterans of the very successful radio ads for Motel 6 featuring Tom Bodett ("We'll leave the lights on for you"). It is clever-but-humble. relevant to two types of customers and slightly humorous, perfect for women (who are also paint buyers). This video is SmakDab™ 'on the mark.' Chain competitors will be blown away at the strategic creativity and professionalism of this video.

Download, play and edit free videos and free audios from Ideal Hardware take 1 version 3 (Created with @Magisto) using RedcoolMedia.net web apps