Fitstation HP - CG Animation, Abstract Storytelling, ISPO Munich 2019
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The Branding agency FIRMA approached Tigrelab to help to create content for Fitstation, a branch of HP focused on biometrics. We helped to develop the experiential design and video content for the Booth for the ISPO 2019, the biggest fair focused on sports.
We created a custom content for this space, an abstract 3D video full of particles based on the work they do, converting more than one million data points that they take from a feet into something physical and real.
CREDITS
CLIENT
HP + Fitstation
Agency
Firma
TIGRELAB
Creative Direction
Federico Gonzalez
Mathieu Felix
Javier Pinto
2D Animation & Design
Felipe Kenji
Antonio Nieto
Cesar Jun Kita
3D Animation
Dan Garotte
Marcel Hita
Compositing
Borja Aguado
Producer
Camila Araujo
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