ESL
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Creating a world-leading identity for the world’s fastest-growing industry.
superunion.com/work/esl/
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ESL is the number one name in esports, the industry that has exploded in recent years. With 350 million fans in 2018, and viewing figures to rival Super Bowl, ESL is also the original – that evolved from a bedroom-and-internet-café movement to stadiums around the world in just 19 years, attracting millions of fans to the scale, speed, and thrill of the games.
But being a top player on top of the game demanded a brand to match. We created a standout identity fit to lead the game, without sacrificing its underground spirit. Built from hidden worlds that drew fans and players closer.
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