EF Kids Teens new Brand Identity Launch Video.
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Quite Franckly creates a beautifully simple video for the launch of EF Kids & Teens new Brand Identity.
Working in close partnership with EF Global Creative, the brand team at EF Education First, a World Leader in International Education, Quite Franckly created a curious launch video that would inspire all those young at heart and eager to learn. An original score created by Alexander Ivarsson Quintett naturally captured the light, delightful, near accidental happenstance of our story. We created a visual narrative that illustrates our curious, brave journey into the unknown when we decide to learn something new.
Creative Storytelling
Simple geometric shapes became the building blocks for our idea. We used the shapes from the brand toolkit to create the worlds that our character journey’s through. Although initially we had a few big ideas for the direction we fell in love with the child like honesty of the simplistic builds. We wanted the worlds to feel as if they were created and built by children. This way we crafted our idea naturally through our own internal journey of playful discovery. The creative process was super fun, exciting and transformative for the team as well as our animated character.
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