DONT PANIC
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In harmony with the DONT PANIC purpose and iconic brand ambassador, legendary ’89 World Champion Martin “Pottz” Potter, Art-Work Agency produced two videos to appeal to a global market. The durability and unique features of the DONT PANIC glasses were demonstrated with a cheeky sense of humour.
Born out of a lifestyle that caters to surfers, Founder Taisei Sohn channelled 30 years’ experience in the action sports space and a lifelong passion for surfing and snowboarding, into an innovative and contemporary product. The DONT PANIC glasses are effortlessly stylish and thoughtfully designed to make things simpler for the “mature surfer”.
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