Bjarke Ingels Presents Toyota Woven City at CES2020

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To launch Toyota’s new ‘city of the future’ we created an animated film which were unveiled at the Consumer Electronics Show in Las Vegas in January 2020. Our aim was to set a new benchmark for architectural communications by blending digital animation with traditional presentation techniques in a unique way.

The film was played during Toyota CEO Akio Toyoda’s announcement and used as part of a carefully choreographed presentation by Bjarke Ingels. At the heart of the design concept is how we experience the city, from how we interact with each other in our homes to new mobilities and sustainability. To bring this to life we needed to create a more immersive way for viewers to experience an architectural vision, so the film was made to be an eye-level tour with Bjarke Ingels transplanted into the digital proposal as a physical tour guide. As Bjarke explains his design philosophy the woven city is revealed around him.

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