action is now - web
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VIDEO DESCRIPTION:
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We reveal the movement of “action” by using the switch button as the dynamic element to remind audience that NOW is the time that the “action” happens. Rather than impose additional meanings to “action”, we only focus on “action” itself as well as use the visual system to attract and guide the audience to directly follow the contents of the exhibition.
Based on that, we set high reading efficiency as our goal, attempting to deliver maximal information to the audience within the shortest possible time. Meanwhile, the basic graphic languages we use (such as the orange stripes) have great potentials to be developed into a recognizable and flexible visual identity system.
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