44 Montgomery Street, San Francisco
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Located at one of the busiest intersections in San Francisco’s Financial District, the 43-story tower at 44 Montgomery Street needed a lobby as bright and dynamic as the tenants that pass through it.
ESI designed a media installation for the lobby that reacts to the movement of passersby, making the space feel spacious and alive. The media is driven by a suite of sensors that tracks visitors as they move through the lobby. As people walk to/from the elevator bays, they become digital paintbrushes, trailing a colored path across the display. As more and more people fill the lobby, the media fills with brushstrokes, becoming more colorful and dynamic.
Learn more: esidesign.com/work/44-montgomery-street-san-francisco/
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