Reebok Classics: Mobius OG (Artie)
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To launch the 90s-inspired Mobius OG Reebok Classic looked to Harlem, New York - spiritual home to street basketball since Holcombe Rucker Park’s opening in 1950 - and its unique personalities to explore how local culture has influenced personal style over the years.
This film explores Artie - a local Harlem resident and motorcycle enthusiast - and his personal thoughts on the sports style influences over the years.
Director: Tom Gould
Creative Director: Nicholas L. Rotondi
Director of Photography: Kelly Jeffrey
Styling: Rhamier Auguste
Casting: Mark Aguilar
Production: Strangelove
Agency: M&C Saatchi S+E
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