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Select Sector SPDRs Spot 1

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We’ve created a simplified and tangible representation of the sectors of the S&P 500 with a variety of beautiful, tactile materials. The landscape comes to life, showing how easy it to shift portfolio weighting from one sector over to another with Select Sector SPDRs.

This campaign is built on the tactile approach of the previous campaign:

Again we crafted highly detailed motion design, infusing live-action footage with 3D and 2D animation. In addition to three 30” commercials we also delivered a 15” cut down and various print visuals.

How we did it? Two months of pre-production. Two days studio shoot. Four months of post-production. A lot of preparation. Sixty two people involved. Over fifteen hundred concept art sketches. 16,000 keyframes created. 1,265 animated and textured 3D objects. 62 highly detailed animated overlay graphics. Heaps of dedication. And a good helping of fun.

Making of:

Link to case:

Client: Select Sector SPDRs
Commissioned by: SBA NYC
Director: Martijn Hogenkamp
Executive Producer: Marcel Vrieswijk
Producer: Thijs Klaassen, Bastiaan Mast, Marcel van der Velden
3D Producer: Rick Franssen
Concept Art: Amanda Nedermeijer, Alexandra Marguerita
Look Development: Olivier Ballast
3D Animation: Guido van Gemerden, Cas Prins
Modelling: Mats van Reenen, David Mohrmann, Koen de Mol, Olivier Ballast
Lighting/Shading/Rendering: Olivier Ballast
Compositing: Koen de Mol, Mats van Reenen, Giso Spijkerman
TD: Jasper de Vries, Mats van Reenen
Graphic Design: Cas Prins, Harold van Velsen
Storyboard Artist: Christiaan Vlok
Colorist: Barry Clarke
Composer: Lennert Busch
Sound FX and Mixing: Mauricio d’Orey
Voice-over: Nancy Halpin

Credits live-action shoot
Director: Martijn Hogenkamp
1st AD: Marcel van der Velden
Cinematographer: Lex Brand
1st AC: Luc Brefeld
VTR/DIT: Paul Mastoras
VFX Supervisor: Rick Franssen
Post Supervisor: Cas Prins, Guido van Gemerden
Gaffer: Chris Vingerhoets
Best Boy: Tim Schram, Stijn Ooms, Wilko van Oosterhout
Grip: Antoine Petiet
Art Department: Minoek Egberink, Alexandra Mitsiou
Actress: Anouska Wink via De Modelfabriek
Styling: Steven Dahlberg via Angelique Hoorn
Make-up: Ed Tijsen via Angelique Hoorn
1st AD: Marcel van der Velden
Executive producer: Marcel Vrieswijk
Producer: Bastiaan Mast

Credits commissioning agency
Creative Director: Carmen Soubriet
Creative Director: Philip Byrne
Art Director: Loren Osborn
Art Director: Blathnaid Conroy
Copy Writer: Gina Bruce
Producer: Kierston Kamps

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